3 Ways to use the Home Demand Index with your clients

Your clients have access to a lot of information online. With your market knowledge and the latest insight into what buyers are doing that can be found in the new Home Demand Index, you can show current and potential clients the value they will get working with you as an agent.

1. Highlight buyer demand during your next listing presentation.

Most sellers have looked at or heard of recent sales—the Bright MLS T3 Home Demand Index gives you a new way to share who is shopping for those properties. Is their property type and price in high demand or lower demand? Share this information by walking them through the Home Demand Index during the presentation.

2. Provide insight when recommending a selling price for a CMA.

Rather than start with recent sales or listings your potential sellers have already seen, start your CMA conversation with market insight into what buyers are doing right now through the Home Demand Index. Add a screenshot to your CMA, showing the level of interest in their ZIP code, as well as their property type and price range. When you move on to sales and other info to help determine price, use the takeaways from the Home Demand Index to reiterate your suggestions.

3. Prepare buyers for their current competition.

Your clients have prepared their budget, mortgage pre-approvals, and given you their must-have list. Are they ready to put in the best offer when they find their dream home? The Home Demand Index can show the level of demand for their area and even property type. Sharing this information with your buyer helps prepare them to put in that strong first offer so they don’t miss out on their dream home.