Reading Eagle Reports on Consolidation Benefits in Berks County

The Reading Eagle recently reported on the Bright MLS consolidation, and how it will benefit real estate professionals in the region.

Sharon Kehres, a real estate agent with Coldwell Banker Residential Brokerage in Wyomissing, PA, spoke with the Reading Eagle about what this will mean for her business.

She explained that is common for her to show listings to clients that are outside of Berks County, which is problematic because areas to the west do not always have their real estate information in TREND (the MLS the Reading-Berks Association of REALTORS® currently uses).

For Kehres, the Bright consolidation is a welcome change, as Lancaster and Lebanon counties are among the areas that will be covered by Bright MLS.

The market coverage problems in Berks County were not news to Bright CEO Tom Phillips, who explained that prior to this consolidation it was common for agents in Berks County to be a member of four MLSs—or even five, prior to Schuylkill County joining TREND in 2016.

“What this merger is solving is to get everybody onto a common system, a common platform with one set of rules and one set of reports,” Phillips explained to the Reading Eagle. “It really just streamlines the whole experience from the broker to the agent right to the consumer.”

To read the full article, click here.

Leave A Comment